Honeywell Aerospace becomes global reseller of GX Aviation inflight broadband
New agreement sees Honeywell market GX to airlines worldwide
There’s no doubt that the connectivity revolution hitting the aviation industry presents huge opportunity, not only for connectivity providers but for airlines themselves.
Currently only around a hundred airlines offer inflight connectivity but those numbers are set to grow rapidly, with UK researchers Juniper predicting that more than half the world's commercial aviation fleet will be equipped with inflight Wi-Fi by 2022.
With potential ancillary revenues estimated by The London School of Economics and Political Science (LSE) to be worth $130bn by 2035, the industry is completely on board with getting connected. Airlines are acutely aware of the need to meet passengers’ high expectations of Wi-Fi in the sky, as good-quality connectivity becomes more ubiquitous on the ground.
In order to maximise the opportunity presented by this fast-growing demand, Inmarsat, as the world’s leader in mobile satellite communications, is holding steadfast in its commitment to operate the reference inflight connectivity network for airlines around the world.
Its announcement that Honeywell Aerospace has become a global reseller of Inmarsat’s award-winning GX Aviation inflight broadband only reinforces that commitment, further cementing a long-standing and successful relationship between the businesses.
Honeywell already manufactures the JetWave hardware for GX Aviation, allowing airlines to connect to the world’s first and only global, high-speed inflight broadband service, delivered through a wholly-owned and operated network of Global Xpress high-throughput satellites.
Honeywell also already sells Inmarsat’s Jet ConneX inflight Wi-Fi service for the business aviation market, through its GoDirect retail services business.
This new agreement means that Honeywell will now market GX Aviation to airlines worldwide through the same rapidly growing GoDirect retail services business. As a result, it will be able to tailor smart connectivity solutions directly to individual customers, whether in the airline or business aviation space.
Ben Driggs, President of Services and Connectivity, Honeywell Aerospace, expands on the benefits of the new agreement: “A shift is underway in the aviation industry, focused on higher margin opportunities in software, services and predictive data analytics. [This agreement] gives us the ability to market our multitude of GoDirect Connected Aircraft services in addition to hardware directly to future airline customers.”
Philip Balaam, President of Inmarsat Aviation, also believes the new agreement is of great value, saying, “Inmarsat and Honeywell have an extremely successful track record of working together in the fast-growing inflight connectivity market. We are delighted to now extend this partnership. Honeywell’s unique depth of experience in this field and their close relationships with airlines make them a perfect fit as a value-added reseller of GX Aviation.”
This alliance follows hot on the heels of Inmarsat’s recently announced collaboration with Panasonic, resulting in Inmarsat becoming their exclusive provider of Ka-band satellite services for commercial aviation with GX Aviation.
As Phil Balaam further explained, “This agreement builds on our exceptional go-to-market strategy. It comes soon after a new strategic collaboration with Panasonic Avionics and our continued success with existing value-added resellers, which have done an outstanding job in selling GX Aviation to leading airlines across the world. Our distribution network is now truly the best of the best.”
Partners are vital to Inmarsat’s success explains David Coiley, Inmarsat Aviation’s Vice President Channel and Partner Management. “It’s part of our DNA, from day one, partners have always been the way we address our market. We are very interested in [working with] partners that are able to help sell our services to our customers in all market segments”.
As the market continues to grow at pace, partnerships such as this, can only be a win/win – serving the customer well by bringing together the expertise of two trusted and niche market-leading players, whilst presenting substantial commercial opportunities for both.