What happened on day one at APEX EXPO 2017

Every year the Airline Passenger Experience Expo (APEX Expo) runs for three days, showcasing the latest aviation industry innovations, technologies, and trends. This year, APEX is set in the sunny climes of Long Beach, California, bringing together airlines, buyers, and suppliers, and revealing groundbreaking aviation news.

From awards to announcements that could revolutionise the way passengers fly and how airlines make money, APEX 2017 promises to be a fascinating event. 

Here’s the round-up of the first day…



APEX kicked off with the exciting news that Inmarsat, the world’s leading provider of global mobile satellite communications, and Deutsche Telekom, one of the world’s leading integrated telecommunications companies, have been announced as winners of the ‘Best Inflight Connectivity Innovation’ award by APEX for their ground-breaking new European Aviation Network (EAN) inflight broadband solution.



Mario Franci, Inmarsat Aviation’s Senior Vice President of European Sales and Revenue and Inflight Services, said he was thrilled with the outcome. 

 “EAN is a truly game-changing solution that, for over 500 million passengers, closes the gap between on the ground and in the air. It will give European aviation a significant edge over the rest of the world. Following the successful launch of our satellite earlier this year and the recent completion of its in-orbit tests, we are now looking forward to the service going live later this year.”



This was followed by the revelation that inflight broadband has the potential to create a $130bn global market within the next 20 years, resulting in $30bn of additional revenue for airlines by 2035. The groundbreaking study was conducted by the London School of Economics and Political Science, the result of over six months of detailed research and analysis led by Dr Alexander Grous. It revealed that the aviation industry has a massive opportunity to boost ancillary revenue, thanks to the implementation of next-generation inflight broadband. 



Media reported how by 2035 better connectivity could add $4 per passenger to the $17 that conventional ancillary services already create. 

But it was the exciting opportunities offered by the new £30bn market that got everybody talking….


The event also hosted a huge panel discussion described by Joe Leader, the CEO of APEX, as the “biggest panel ever seen in the history of APEX”. Speaking on the panel were representatives from companies such as Inmarsat, Gogo, PAC, Eutelsat, Global Eagle, Thales, Lufthansa Group, and Boeing.

Inmarsat’s David Coiley introduced Inmarsat’s current and future networks as “connectivity networks built for aviation”.



Coiley said that by building a direct relationship with Inmarsat, airlines could move “more quickly, more nimbly and more efficiently to meet airlines’ demand”. He also talked about Inmarsat being “a partner that is committed in the long term”.



One thing that became apparent at the conference was how much inflight connectivity gets people talking. Onboard connectivity is happening, and it’s only going to get bigger, shaping the future of ancillary revenue streams for airlines around the world. 

Join us tomorrow for more on-the-spot intel and updates from  APEX EXPO 2017 #APEXexpo2017